Business Management

Applied AI: Beyond Science Fiction to Business Fact

Provided by Cognizant

Category Business Management

Type White Paper

Length 20

Publish Date January 26 2018

Date posted January 26 2018


Applied AI is setting the stage for organizations across industries to enhance humanity, solve business challenges and create new opportunities. They can do this by applying artificial intelligence (AI) to business, social and personal situations at meaningful points of action with deep advice and contextual insights. Consider these examples:   • Enhancing humanity: When it comes to treating stroke victims, speed is everything. A small startup named Viz is using AI to quickly read the scans of newly admitted hospital patients and, based on training from past examples, identify future stroke victims. As founder Chris Mansi notes, quick treatment can mean the difference between returning to normal life and suffering a lifetime of medical care.1 • Solving business problems: The experiences of thousands of farmers, based on historical approaches and ultimate yields, can be combined and analyzed with data on soil, weather, petroleum and fertilizer costs, and market pricing. Applied AI on smartphone apps can provide farmers with insights for optimizing crop outcomes, bringing experience and recommendations to those who would not otherwise have them. • Expanding our talent: Teachers can customize lesson plans with applied AI by advancing the course development process and scaling their own experiences, which ultimately enables them to be more involved with their students.2   Imagine these examples multiplied across touchpoints in commerce and society, and how applied AI can assist. Companies applying AI for transformation will lead the way, enhance their customer relationships, and advance their corporate and social missions. This white paper defines and assesses the role of applied AI in business and society, lays out an approach for determining new opportunities, and offers proven ways of getting started.

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