Business Management

Can Virtual Experiences Replace Reality?

Provided by Oracle

Category Business Management

Type Analyst Report

Length 19

Publish Date February 26 2018

Date posted February 26 2018


As the world we live in becomes increasingly digital, brands are under growing pressure to deliver flawless and engaging digital experiences at the convenience of the customer. As a result, businesses have started to synchronize everything from their marketing, sales and service functions to ensure consumers are presented with a consistent and positive experience at every stage of the buying journey. This report explores how the growth of digital and mobile technology has reshaped the customer behavior and their relationships with brands.

Recommended for You


How a Washington crackdown on Huawei could backfire for everyone

Phil Muncaster reports on China and beyond


5G is over-hyped and expectations need reining in

Dan Swinhoe casts a critical eye on the future


What can we learn from tech initiatives in the Middle East?

Keri Allan looks at the latest trends and technologies

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?