Business Management

Building a digital transformation strategy

Provided by Infor

Category Business Management

Type White Paper

Length 7

Publish Date March 07 2018

Date posted March 07 2018

Overview

In the current hypercompetitive business environment, it’s not enough to automate processes and increase efficiency. To succeed, companies need to differentiate themselves from their competitors. But with the growth of digitally savvy customers who expect more from every transaction, it’s becoming increasingly difficult to differentiate on product alone. Customers are demanding a more personal, service-oriented approach from the companies with which they do business, and the bar continues to be reset at higher and higher levels. To meet this demand, and stay competitive, companies need to move from a transaction-based model to more value-based interactions. This means putting the experience first. Increasingly, companies are turning to digital transformation to help them stand out in markets, both old and new, by differentiating in new and often unexpected ways. By making connections at the brand level, they can create experiences that customers and employees alike find compelling—and in some cases, forever change the way business gets done.

Recommended for You

phil-muncaster

How a Washington crackdown on Huawei could backfire for everyone

Phil Muncaster reports on China and beyond

dan2

5G is over-hyped and expectations need reining in

Dan Swinhoe casts a critical eye on the future

keri-allan

What can we learn from tech initiatives in the Middle East?

Keri Allan looks at the latest trends and technologies

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?